Cedar recently launched!

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^{"Cedar is an AI copilot embedded into any app — tell it what your goals are and get a step-by-step solution. Cedar is on a mission to turn every user into a power user."
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^{Hard-to-use software is everywhere. Devs hate AWS. Salespeople hate CRMs. Even amazing software sometimes struggles with user product knowledge gaps, precisely because of how much they can do. Cedar is creating personalized experiences for every user from the second they land on your site, customizing messaging and bringing users to a relevant magic moment, increasing conversion and acting as a productized growth team.}

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‍Founded by Jesse Li & Isabelle Ilyia‍‍‍

Hi everyone! Meet Jesse & Isabelle from Cedar :)

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The founders story

On a personal level, the founders find it deeply wrong that people make awesome, valuable software that doesn’t reach people simply because of things like UI/UX or messaging. Cedar turns every user into a power user - with the retention and promoter scores that come with it.

While AI is scaling engineering teams, Cedar is going to be the growth and customer success team in one product, with one centralized source of user knowledge.

Jesse was a software engineer at Intuit, writing software matching customers to the ideal CPAs for them based on client and expert data.

Isabelle worked at Figma and Notion, learning the struggles of getting users to effectively use powerful yet complex products and the GTM strategies to reach them.

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How does Cedar productize conversion optimization?

In business terms, Cedar does two things:

1. It lets you understand your user’s stories at scale. What do they want from your solution? What are they specifically trying to do on your software? Who are they?
   • The founders do this by pulling your existing analytics and adding a thin layer of their own. You can re-target churned users when a relevant feature comes out, inform product roadmaps, and most importantly use it to find PMF

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2. Cedar uses those analytics to increase conversion & retention, from pre-sale to activation/onboarding and beyond.
   • Create individualized sales materials and activation flows to bring more users to their magic moment.
   • Instead of not knowing how to do X and being blocked until customer support replies (or worse, churning), Cedar instantly responds.

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Think of a general-use product like Notion. Imagine if every user saw a landing page that explains exactly how Notion helps them reach their goals. When they sign up, an activation flow walks them through solving a relevant problem they face every day. Then, as they use the app, an AI copilot makes them a power user, without the need to leave the app.

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Demo Video

https://youtu.be/w73bNTbAjDg

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Learn More

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^{🌐 Visit www.cedar.law to learn more.}

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^{🤝 If you’re interested, or know any companies interested in:}

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^{• Activation Conversion: Increasing % of users who get relevant value from your product at least once.}

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^{• User Intent Analytics: Understanding what your users are trying to do, when and why they churn to intervene at the right moment, and re-engaging users based on criteria (e.g. target users who churned due to missing features once implemented).}

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^{• Flattening learning curves: Value is useless if your customer doesn’t know how to effectively use your product to get it (both pre and post-sale).}

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^{📧 Please reach out! Email the founders here, they’re already working with companies from seed to series A and would love to help more, whether with just a chat or a full partnership :)}

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^{‍‍👣 Follow Cedar on LinkedIn.}

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