Ergo recently launched!

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^{"Reap the benefits of a well-kept CRM without the headache of managing one."}

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^{TL;DR: Ergo gives sales teams the benefits of a perfectly updated CRM—without the headache of managing it.}

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Founded by Yash Dulla & Ishan Sheth‍

Two months ago, Ishan and Yash were at Georgia Tech working on medical software when they went to Delve (YC W24) for advice. What began as a feedback call turned into an invitation to spend four days in San Francisco with them and join the team. While shadowing them, they saw how 15–20 daily sales calls led to missed follow-ups and poor record-keeping in HubSpot.

Inspired, they built an initial version of Ergo using a 72-step Zapier workflow that retroactively updated their CRM and unlocked and closed $75k in contracts. Encouraged by the results, they expanded the solution to integrate with more communication channels like email and Slack. Back in Atlanta, they tested Ergo with other founders and saw the same widespread problem—CRM management was universally painful.

Check out the behemoth Zap they built that weekend:‍‍

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Ergo transforms your existing CRM into an autonomous system by connecting natural communication channels like Zoom, Gmail, and Slack. They make platforms like HubSpot or Salesforce fully self-updating so your team can focus on what truly matters—selling.

📉 The Problem

Manual CRM updates are the bane of every sales team’s existence. Here’s why:

• Incomplete records make forecasting and reporting unreliable.
• Missed updates can lead to $100k+ in lost revenue.
• Superficial data creates friction across sales, onboarding, and customer success.

For sales managers, founders, and account executives, this means wasted hours and missed opportunities.

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📈 The Solution

Ergo automates CRM updates & completes tasks pending human approval (e.g., follow-up emails, personalized nurturing).

Here’s what they do for you:

• For Sales Managers: Gain real-time pipeline visibility without chasing your team for updates. Reporting and forecasting has never been more clear.
• For Founders: Save 10+ hours a week and prevent costly pipeline bleed.
• For AEs and SDRs: Focus on building relationships while Ergo handles CRM updates.
• For Onboarding and Customer Success Teams: Access complete customer history without chasing upstream details.

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⚙️ How Does Ergo Work?

1. Connect Communication Channels: Link Ergo to tools like Zoom, Gmail, or Slack.

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2. Customizable Field Mappings: Tailor Ergo to recognize specific fields and business needs.

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3. Automated CRM Updates: Ergo extracts key data from conversations to create deals, tasks, and update contact records.

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Learn More

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^{🌐 Visit joinergo.com to learn more.}

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^{👉 If CRM management feels like a chore for your team, let Ergo handle it for you here.}

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^{🤝 Got questions? Email the founders here or DM them on X. at  & ishan@joinergo.com or DM them on X here.}

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^{👣 Follow Ergo on LinkedIn & X.}