he Brief:

• Frigade helps mobile developers build best-in-class product onboarding and education faster, scale more easily via API, and leverage industry best practices.
• CEO & Co-Founder: Eric Brownrout‍
• CTO & Co-Founder: Christian Mathiesen‍
• Investors: Y Combinator (W23)
• History: Just Launched

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Christian and Eric have been working together since 2015, when they first met as interns at LinkedIn. With Frigade, the duo have created a solution to the challenge of creating effective mobile product onboarding.

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"Product onboarding is essential to customer activation and retention, but building great onboarding is difficult and time consuming. We know because we experienced this problem firsthand at our previous startup where we spent enormous amounts of time building onboarding and education for our app through trial and error. Time that could’ve been spent developing our core product offering." - Eric Brownrout, Co-Founder of Frigade

Frigade's API and open source SDK make it easy to build, manage, and scale great mobile onboarding experiences. Developers can quickly build beautiful onboarding within their own app UI and make instant changes to copy, assets, and logic via API. It also provides users access to industry best practices and allows them to target users using tools like Segment and MixPanel.

The mobile app development market is expected to reach $366B by 2030 and over 50,000 apps launch monthly on the Apple App Store alone, making it increasingly important for developers to be able to create effective product onboarding.

Use Cases

Below are some of the many use cases supported with Frigade:

• 👋 First time onboarding education
• 📋 User registration flows
• ✨ New user guided product tours
• 🆕 Feature announcements
• 💟 NPS and User Surveys
• 🔔 App Permissions (notifications, camera, location, etc.)
• 💰 Subscription choosers and free trial journeys
• ✅ Onboarding checklists
• ⚠️ App alerts and banners
  

If you're interested in learning more about Frigade, visit their GitHub repository and website. For any questions regarding implementation, feature requests, or general inquiries, contact founders@frigade.com.