Rulebase Launches: The Voice Fraud Defense System for Financial Services

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^{"Rulebase's voice fraud detection platform helps businesses identify and block malicious voice calls, including account takeovers, impersonations, and voice clones."}

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^{TLDR: Rulebase uses AI to defend financial services against voice-based attacks like ATOs and voice phishing.}

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Founded by Gideon Ebose & Chidi Williams

Gideon and Chidi spent the last 10 years building defensive systems at Goldman Sachs and Microsoft. They have taken all of their previous experience across financial services to design and build voice defensive systems.

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Problem

Voice-based frauds are growing exponentially, there was a 700% increase in voice phishing and deepfake voices in 2024, largely driven by the reasons below.

• Scammers are using voice clones for phishing, account takeovers, and identity theft. Deploying 1,000 voice agents costs less than $55.
• Fraudulent calls extend Average handling time (AHT), leaving service teams overstretched and reducing support for genuine customers.
• Voice phishing costs up to $14 million per incident, straining resources and directly impacting the bottom line.

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Solution

https://www.youtube.com/watch?v=Cwy7tySntyc&ab_channel=Rulebase(YCF24)

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• They have trained a deepfake and fraud detection model to detect ATOs, impersonations, and other fraudulent scenarios.
• They use voice phishing simulations to train employees and raise awareness about staying secure.

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Learn More

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^{🌐 Visit rulebase.co to learn more.}

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^{⚡ If you’d like to learn how Rulebase can help protect your organization from various types of fraud, please feel free to schedule a call with the founders here.}

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^{🤝 Warm intros to CISOs or Fraud teams who actively serve a lot of retail customers, email the founders here.}

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👣 Follow Rulebase on LinkedIn & X.}